Demand & Expand - The Premier Event for B2B Marketing Teams

Two days. Five tracks. 600+ B2B marketers and marketing leaders.

Don’t miss out on the only live event designed to break bottlenecks, and unite the full funnel. From lead gen to lifecycle, from ops to expansion, meet and learn from the innovators shaping modern GTM.

Day 1: Tuesday, May 19

DEMAND TRACK

Topics covered include:

AI-first Demand Generation
Lifecycle Marketing
Attribution, AEO/GEO
AI Marketing Tactics & Agentic Marketing Workflows

Day 2: Wednesday, May 20

GTM OPS TRACK

Topics curated by: MarketingOps.com

Marketing Operations
Revenue Operations
GTM Product Management

PLGTM TRACK

Topics covered include:

PLG Marketing
Product Onboarding
AI-Native Marketing
DevTools Marketing

EXPAND TRACK

Topics covered include:

Customer Marketing
Customer-led Growth
Expansion Marketing
Cross-sell Marketing

Day 1: Tuesday, May 18

DEMAND TRACK

Topics covered include:

AI-first Demand Generation
Lifecycle Marketing
Attribution, AEO/GEO

PLGTM TRACK

Topics covered include:

Product-led Marketing
Intelligence Transformation
AI-Native Marketing
Dev Tools Marketing

Day 2: Wednesday, May 19

GTM OPS TRACK

Topics curated by MarketingOps.com:

Marketing Operations
Revenue Operations
GTM Product Management

EXPAND TRACK

Topics covered include:

Customer Marketing
Marketing-led Product Adoption
Usage-based Marketing
Driving expansion & cross-sell pipeline from customers

Invite only: Monday, May 18

CMO EXECUTIVE SUMMIT

Back by popular demand. Marketing executives, VP or higher at upper mid-market and enterprise companies are invited to join us the day before the conference for exclusive afternoon of deep insights, high-impact discussions, and meaningful peer connections.

Request your invitation to the CMO Executive Summit.

Topics covered include: